Resources Library by ANA

Mobile research goes to the game

This paper shares the story of our mobile research evolution from early stages and challenges trough to the current state of play opportunities. This approach is unique because as far as we know there has been little documented mobile advertising...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Sally Joubert, James Burge, Georgia Phillips

May 13, 2014

The BBC Olympic flame

The London Olympic Games was the major global sporting event of 2012 with four million viewers expected for the opening ceremony. Social media now plays a prominent role in TV, and is key for brands, active in social media arenas, to understand how...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research

Authors: Dan Brilot, Andy Morris, Angharad Houlden, Anita Penn

Company: YouGov

November 6, 2012

Event & sponsorship valuator

How much should I pay for an event or sponsorship? Is there a reliable and comprehensive decision support system that can help companies in decision making process with regard to events sponsorship buying? Events sponsorship valuator makes research...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Matteo Cardani, Carlotta Ventura

Company: Wavemaker

October 21, 2010

F1 racing for insights

The key points illustrated in the paper will be:A brief introduction to the F1 Racing reader in Established F1 markets and Emerging F1 markets.Some key differences between Established and Emerging F1 markets: approach to the sport and brand sponsors...

Catalogue: Consumer Insights 2009: The Pragmatic Approach

Author: Mitra Powell

February 11, 2009

PENTA-GRATION!

With sponsorships and branded entertainment on television taking many different forms (Placements, Content Integration, Story line Integration, Sponsorships, Content Associations, etc.), the challenge lies in making comparisons and evaluations of...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Author: Atul Phadnis

Company: TAM Media Research

June 21, 2005

Should you take me out to the ballgame?

This paper describes an innovative approach demonstrating the effectiveness and utility of an internationally validated tool that allows marketers to pre-qualify sponsorships - before they make their spending decisions. Via assessments that are...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Robert Passikoff, Allen Gerber

Company: Brand Keys, Inc.

June 21, 2005

Catch them young and keep them long

This paper seeks to answer a major question: how effective is sponsorship? This paper argues the case for sponsorship and search for ways in which effectiveness can be evaluated. The paper particularly looks at the way a brand can be built through a...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Authors: Rohin Malhotra, Joe Michael, Barbie Clarke

September 22, 2002

While we "go create" you need to "go measure"

The focus of this paper is on the interactive element of that campaign, broadly defined as covering the areas of WAP, Web advertising and sponsorship and early work within Interactive TV (iTV). The campaign and media strategies have been acknowledged...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Authors: Tim Foley, Peter Magnani, Leigh Terry

Company: OMD Group

June 1, 2001

Is there one global village for our future generation?

This paper introduces a new service of Roper Starch Worldwide and Just Kids Inc., sponsored by multinational corporations such as Mars, Kodak, and McDonald's, to track the lifestyle and consumption patterns of 7-12 year-olds around the world. While...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Authors: George Carey, Joan Chiaramonte, David Eden, Xiaoyan Zhao

November 1, 1996